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Metadata

Photos carry more than pixels. Metadata describes how and where an image was captured, and it travels with the file wherever it is sent. PixPack gives you explicit control over what the exported copy carries.

Short answer: PixPack handles EXIF, GPS, ICC profile data. You can keep EXIF and camera information, or strip GPS location before you share a photo.

Metadata types

EXIF Camera model, lens, exposure settings, orientation, timestamps and other capture information written by the camera. In PixPack: Can be kept with the Keep EXIF Data option, or left out. As of version 1.4.3, WebP exports preserve EXIF metadata when keep metadata is enabled. When it matters: Keep it for photography archives and provenance. Remove it when you do not need it and want marginally smaller files.
GPS The latitude and longitude where the photo was captured, written by phones and GPS-equipped cameras. In PixPack: Can be removed with the Strip GPS Info option. When it matters: Strip it before posting a photo publicly or sending it to someone who should not receive your location.
ICC profile The colour profile that describes how the image colours should be interpreted by a viewer or printer. In PixPack: Handled by PixPack as part of its metadata support, according to the App Store description. When it matters: Relevant when colour accuracy matters, for example in print or design workflows.

Common workflows

  • Before posting publicly: strip GPS info so your location is not published with the image.
  • For a photography archive: keep EXIF data so capture information stays attached to the file.
  • For web assets: remove metadata you do not need, though the size benefit is marginal.
  • For client work: check whether metadata should travel with the delivered files.

What metadata control does not do

  • It does not change the image pixels.
  • It does not remove location information visible in the image itself, such as a landmark or street sign.
  • It does not offer per-field selection — the controls are EXIF preservation and GPS stripping.
  • It does not control what a platform records separately when you upload an image.

Metadata questions

Can PixPack remove GPS location from photos?

Yes. The Strip GPS Info option removes GPS location data from the exported image.

Can PixPack keep EXIF data while removing location?

PixPack separates EXIF preservation from GPS stripping, so you can keep camera information while removing the location.

Does removing metadata change image quality?

No. Metadata removal does not alter the pixels. It only removes embedded information such as camera settings and coordinates.

Does metadata removal make files much smaller?

Only marginally. Metadata occupies a small fraction of a typical image file compared with the image data itself, so the format, quality and resize settings matter far more.

Can I remove individual metadata fields?

PixPack provides EXIF preservation and GPS stripping options rather than per-field selection. It is not a metadata forensics tool.

Related pages

Related features

Related guides

Related use cases

Sources

  • PixPack on the Mac App Store Official App Store product page for PixPack – Image Compressor Pro, including the product description, feature list, supported formats, system requirements, version history and price.
  • Apple iTunes Lookup API record for PixPack Structured App Store metadata record used to verify version number, minimum macOS version, price, file size, release dates, age rating and the number of listed localizations.

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